experts in performance marketing
of mobile applications
of mobile applications
Enrollment for the course is now open!
Media buying
Online course
Training from the current Ads Performance team
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We give the basis of the basics of mobile application promotion, analyze approaches and tools of promotion, as result - new knowledge will help to control marketing and business processes.
what our online course is about
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Who is our course for?
The training will help expand your understanding of your app's marketing and business development, and interacting with the baing/user acquisition team will become easier, as will calculating real unit-economy and marketing funnel metrics.
Product Manager and Developers
Still wondering if the course is right for you?
Fill in our brief form and our manager will personally analyze your case, provide you with recommendations and tell you about growth prospects in your particular case.
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You will raise your knowledge of the subtleties of performance marketing and the work of buyers to a new level, learn how to use analytics systems to prepare reports for advertisers and combine the most interesting leads and offers to find and interact with customers.
Business Developers and Advertising agencies
The course will help you master a popular profession, understand the specifics of working with mobile traffic and learn how to attract relevant audience from different types of advertising sources, set tasks for designers and fulfill KPIs
Students or Juniors
Marketing Specialist
Marketing Specialist
Course Program
Let's bring you up to speed on the accepted abbreviations of various metrics and media buying slang
We'll show you what the major attribution analytics systems look like and how they help applications measure campaign performance across different ad marketing channels, media sources, and ad networks
Let's talk about the specifics of different advertising sources, their main advantages and disadvantages when working in different app verticals.
Almost like business niches, only mobile app verticals. We'll teach you how to distinguish between white, gray and black offsers in order to find the optimal set of traffic sources and creative hypotheses for each vertical and monetization type.
The success of the effectiveness of an advertising campaign does not depend as much on the customization of the Advertising campaign as on the creative itself. Let's analyze the main approaches and hypotheses of advertisements in performance - marketing of mobile applications.
Good work with analytics -> high ROI -> nice % for KPI fulfillment. Why you will have to love metrics and how to make working with them a pleasure.
It's a sin not to scale a good bundle, especially if the situation demands it. Let's discuss when it's time to scale right away after optimizing your advertising campaigns.
We will teach you how to work with a number of services that make the life of a media buyer easier. These services will also help business developers breathe easy. Open the veil of secrets and teach everyone who has been given access to them how to use them.
You can promote and monetize applications not only with the help of paid media. Let's share cases where ASO/ASA influenced user acquisition rates and saved UA budgets
We will teach how to create UGC creatives and work in mobile applications for quick video editing
We separately analyze the peculiarities of working with apps on the subscription model of monetization on iOS and verticals, where this type of traffic purchase is most effective.
We get acquainted with the main market players, share the secrets of interaction with various advertising platforms and agencies.
Not sure how to convince an advertiser to test a new ad source? In this module, we'll explain the tricks of the upsell based on current metrics and terms of engagement with the advertiser.
While buyers are generating leads in applications, businesspeople have to generate new contacts and offers. We look at digital sales techniques, analyze the main objections and create an offer that is hard to refuse.
Enrollment for the course is now open!
Cost of participation
tariff
Basic
Training takes place online at your convenience.
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The course is divided into modules with video lectures and practical assignments to reinforce the material. The assignments are checked automatically.
9 modules $100
tariff
Semi VIP
Training takes place online at your convenience. Practical part according to the schedule with checking of assignments.
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The course is divided into modules with video lectures and practical assignments to reinforce the material. The assignments are checked by supervisors and accompanied by comments.
12 modules $150
tariff
PRO*
Training is online at your convenience. The practical part is on schedule with assignment checks and webinars.
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The course is divided into modules with video lectures and practical assignments to reinforce the material. The assignments are checked by supervisors and accompanied by comments.
14 modules $250
Still thinking?
We will contact you to discuss the details. You may want to expand some of the units or drop some of the modules. We will be able to adjust the course to the most frequent requests
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